At All in Motion, we respect your privacy and are committed to protecting the personal information we collect. This Privacy Policy explains the types of data we gather, how we use it, and the steps we take to safeguard it. Please review the details below to understand our data practices.

Information We Collect

All in Motion collects only relevant information necessary for website operations and an enhanced shopping experience. We may collect the following categories of information:

  • Contact details: Name, email, postal address, and phone number if provided for newsletters, orders, or customer service inquiries.
  • Account credentials: Username, password, and login details if you create an account.
  • Demographic information: Age, gender, location, and other optional profile details.
  • Shopping behavior: Products viewed or purchased, browsing history, and search queries to personalize recommendations.
  • Payment information: Credit/debit card details, billing address (secured and processed by trusted third-party payment processors).
  • Website interactions: Emails, chat transcripts, and customer service communications.
  • Social media details: If you interact with our brand on social platforms.
  • Device data: IP address, browser type, and operating system collected via cookies and analytics tracking.
  • Health or sensitive data: Collected only with your explicit consent and used solely for the intended purpose.
  • How We Use Your Information

All in Motion uses the collected information to:

  • Create and manage your account when you sign up.
  • Process orders, payments, shipping, returns, and exchanges.
  • Enhance your shopping experience by personalizing product recommendations.
  • Provide customer support for inquiries, complaints, or feedback.
  • Administer loyalty programs, promotions, and surveys.
  • Analyze website performance and improve functionality.
  • Send updates on product launches, promotions, and brand news.
  • Customize advertisements and marketing messages based on browsing behavior.
  • Ensure website security and prevent fraudulent activities.
  • Comply with legal and regulatory requirements.

We only process data for these stated purposes and will request your consent for any additional uses.

Information Sharing

All in Motion does not sell or share your personal data with third parties, except in the following cases:

  • Service Providers: We work with trusted third-party vendors (e.g., payment processors, shipping partners, marketing agencies) who access only necessary data under strict privacy agreements.
  • Parent Company (Target): Data may be shared for cross-brand promotions and internal administration while adhering to strict data protection policies.
  • Social Media Platforms: If you interact with our brand pages, the platform may collect your information per their policies.
  • Business Transfers: In the event of a merger, sale, or restructuring, your data may be shared with relevant parties.
  • Legal Compliance: Data may be disclosed to authorities if required by law or to protect against fraud, harm, or security threats.

We do not share your data with third parties for marketing purposes without your explicit consent.

Data Security

We take strong security measures to protect your personal information, including:

  • SSL encryption for website transactions and communications.
  • Secure payment processing by PCI-DSS compliant third-party providers.
  • Restricted data access to authorized personnel only.
  • Advanced security tools, including firewalls and intrusion detection systems.
  • Regular security audits and data backups.
  • Prompt user notifications in the unlikely event of a data breach.

Despite our best efforts, no online platform can guarantee 100% security, but we continually update our policies to ensure industry-best protection.

Data Retention

We store personal data only for as long as necessary, based on business and legal requirements:

  • Account information: Stored as long as your account is active.
  • Order history: Retained for 7 years (per tax laws).
  • Promotional data: Stored for up to 3 years after the promotion ends.
  • Legal compliance records: Kept per applicable statutes (typically 5-6 years).
  • Technical and browsing data: Stored for 6 months to 2 years for website operations.

If you delete your account or unsubscribe, we will erase or anonymize your data as required by law.

Your Data Choices & Rights

At All in Motion®, we believe in transparency and giving you control over your data. You have the right to:

  • Access or update your information via your account or by contacting customer service.
  • Opt-out of marketing communications by unsubscribing from emails or adjusting your preferences.
  • Disable cookies through browser settings (may limit some site features).
  • Request data deletion, unless required for legal or contractual reasons.
  • Request a digital copy of your personal data for review.
  • File complaints with privacy authorities if you believe your rights are violated.

To make a request, contact our Privacy Team using the details below.

Cookies & Online Tracking

All in Motion uses cookies and tracking technologies to:

  • Remember login details and cart items for a seamless shopping experience.
  • Analyze site traffic and improve performance.
  • Provide personalized promotions and ads.
  • Enable social media sharing and integrations.

You can disable cookies at any time through your browser settings, but this may affect some website functionality.

Marketing Communications

If you opt-in, we may send:

  • Emails and newsletters with new arrivals, promotions, and brand updates.
  • Text alerts or push notifications about exclusive offers.
  • Sponsored ads on social media based on your preferences.
  • Printed mailers and catalogs with product highlights.

You can unsubscribe at any time via email settings or by contacting us.

Social Media & Third-Party Links

Our website includes social media buttons (e.g., Facebook, Instagram, Pinterest), allowing you to interact with our brand.

However, any information shared on social platforms is governed by their privacy policies, and we cannot control their data collection practices.

Our site may also include trusted third-party services (e.g., payment gateways, customer reviews). These external sites have separate privacy policies, and we recommend reviewing their terms before use.

Children’s Privacy

All in Motion does not knowingly collect data from children under 16 years of age. If a minor has shared information, parents or guardians may contact us to request deletion.

Privacy Policy Updates

We may update this Privacy Policy periodically to reflect changes in laws or business practices. Any updates will be indicated by a new revision date, and we encourage you to check back regularly.